"It was the opening of a movie I wouldn't mind continuing"

Spring/Summer 2018 campaign paused by Wim Wenders

 
 
 
 
 
 
 
 

The humanity and soulfulness of the Spring/Summer 2018 collection designed by Creative Directors Lucie and Luke Meier reverberate in the advertising campaign that accompanies it — an ode to the purity of emotion and the delicate balance between innocence and sophistication.
Filmed in Berlin by German director Wim Wenders, the campaign marks the brand's first collaboration with the acclaimed filmmaker, and consists of works of fiction which unfold across five different scenarios. A sense of expectation permeates the films as they are ""paused"" at intense moments, leaving us suspended in time and space, captivated and curious to know what’s next.